Introduction
Fundamentals of Digital Marketing.
Key Learnings:
This section introduces the course’s scope, basic concepts, and popular digital marketing methods and tools.
Duration: 2 hrs
Assignments: 02
Website Setup
Setting up a website in WordPress
Key Learnings:
Learn about domains and hosting, web design and development, WordPress themes and plugins, and website security features.
Duration: 5 hrs
Free Website: 1
Market Research
Way to discover the needs and desires of the target audience.
Key Learnings:
Learn to define your target audience, locate your competitors, and be aware of the latest trends in your niche as well as the flaws in your website.
Duration: 2 hrs
Assignments: 1
SEO
Optimization to rank high on Google Search
Key Learnings:
Learn how to conduct keyword research, as well as basic, technical, local, On-Page, and Off-Page SEO.
Duration: 5 hrs
Beginners to Advance
Social Media Marketing
Marketing on popular social channels
Key Learnings:
Learn how to market on popular social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Quora, and others.
Duration: 10 hrs
Beginners to Advance
E-Commerce Marketing
Learn all about product marketing
Key Learnings:
Learn to drive traffic to online store, turning that traffic into paying customers and keeping those customers once they make a purchase.
Duration: 3 hrs
Beginners
Paid Advertising
Learn to advertise on digital ad platforms.
Key Learnings:
Learn how to advertise on popular online advertising platforms such as Google, Facebook, and LinkedIn, among others. Understand how to set up an ad campaign.
Duration: 5 hrs
Beginners to Advance
Analytics
Track and analyze data.
Key Learnings:
Learn how to analyse data in Google Analytics, understand report terminologies, set goals, and more.
Duration: 2 hrs
Beginners
Projects & Case Study
Work on real-world projects and case studies from various business sectors are used to better understand industry requirements and what works well to meet those objectives.